Working with Key Opinion Leaders in Web3, a Legal Perspective

Written by: Efren Medina and Aaron Krowne, Esq. As the web3 landscape grows, Key Opinion Leaders (KOLs) have emerged as increasingly important figures in driving adoption and engagement for emerging projects. Unlike traditional influencers, KOLs in web3 often bring specialized knowledge in web3 gaming, blockchain, NFTs and tokenomics, making their opinions invaluable to both newer and established […]